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My Dear Watson

My Dear Watson

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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
Seeing the madness that contain business cards in our industry, it is clear that there is creativity. We talked with Antonio Pascual Ridruejo, CEO of My dear Watson.

What is the origen of the name?

The name

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MacGuffin

MacGuffin

What is the origen of the name? Mr Hitchcock used this tool to capture the viewer´s attention. He himself was the one who created that word, MacGuffin, ...