Sports & Events Türkiye 2026: the European format connecting sports tourism destinations and buyers launches its first regional edition
Share news
Listen
The announcement was made in Antalya, during the official project launch and operational meetings held at the end of January at the Nirvana Cosmopolitan Hotel, where the approach, operation and ambition of Sports & Events Türkiye 2026 were presented in detail.
A proven format that crosses borders
After several consolidated editions in Europe, Sports & Events expands to Türkiye with a well-defined model: connecting destinations, venues and specialized suppliers with international buyers seeking solutions for travel and sports events and training camps.
The event combines one-to-one agendas, qualified networking and an environment designed to facilitate real business conversations. “Sports & Events is not about volume, it’s about fit”, explained the organization during the launch, underlining the importance of bringing together the right profiles in the right context.
The Turkish edition focuses on representing the Turkish market and attracting buyers from Eurasia and the Middle East, strategic markets both for the country and for the international growth of the event.
Why Antalya
The choice of Antalya as the venue is no coincidence. The destination combines several of the factors that international sports tourism organizers and buyers are looking for today: first-class sports infrastructures, a large and specialized hotel infrastructure, international air connectivity and proven experience in hosting sports events throughout the year.
In addition, its climate and integrated resort model make it possible to work with training camp formats, competitions, sports congresses and corporate events in the same environment, something that is especially valued by federations, clubs and specialized operators.
As noted during the launch, “Antalya allows sport, accommodation, logistics and experience to be concentrated in a single destination,” a key competitive advantage in today’s sports tourism.
Sports & Events Türkiye 2026: what the event will be like
The first edition of Sports & Events Türkiye will be held from May 31 to June 3, 2026 and will maintain the DNA of the European event, adapted to the regional context.
Key information:
- Dates: May 31 – June 3, 2026
- Location: Antalya, Türkiye – Nirvana Cosmopolitan Hotel
- Planned participation: up to 70 Turkish suppliers and 70 international buyers
- Buyer profile: specialized in sports travel, events and training camps
- Priority markets: Eurasia and the Middle East
- Official partners: Sports Tourism Association of Türkiye (STB), GoTürkiye, Government of Antalya and the Turkish Ministries of Culture, Sports and Youth.
The objective is clear: to position Türkiye as a strategic destination for sports and events tourism, based on a five-year collaboration agreement that guarantees continuity and progressive growth of the project.
More information about the event: here
A launch that marks a beginning, not an end
Beyond the calendar and the numbers, Sports & Events Türkiye 2026 represents the arrival of a mature European format in a destination with international ambitions. A meeting point designed to generate business, visibility and long-term relationships, both for the destination and for the professionals who participate.
Antalya will be the setting. The model is already proven. And from 2026, the international sector will have a new event to keep in mind.
