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Stories Name: El Teniente Sam

Stories Name: El Teniente Sam

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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
We asked to the director of El Teniente Sam, Barbara Antón, whence comes the name of your agency.

What is the origen of the name of the agency?

We do marketing for exploration, explore to be able to anticipate what moves consumers. Our name reflects the philosophy through which we understand and convey the way we work: exploration, creativity and execution. We wanted to find a different name, memorable and fun, so that people will always remember us. We believe we succeeded.

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