The winners of the eventoplus 2025 Awards for Best Incentive Travel

GOLD Kia Inka Experience by BCD Meetings & Events agency for Kia

Kia was looking for an incentive that not only rewarded its dealer managers, but also reflected its differential positioning: character, sustainability and adventurous spirit. The choice of destination was key. Peru, with its Inca cultural heritage and connection to nature, offered the perfect setting to design an immersive and transformative trip.

The Kia Inka Experience took the participants to live like real Incas. After a first contact in Cuzco, the trip posed a triple challenge that tested their courage: mountain biking, quad biking and whitewater rafting in the middle of nature. The journey continued with a 4×4 orienteering rally in the desert, which ended with the thrill of reaching the sea. The adventure culminated in the Amazon, where the concessionaires lived with local communities and discovered their ancestral ways of life, in an environment of mutual respect and learning.

More than an incentive, it was an authentic brand experience that fused history, culture and adrenaline. A narrative that reinforced Kia’s values and motivated its dealer network, demonstrating that the brand not only drives cars, but also the most memorable adventures.

SILVER Colombia. The Color of Music by BCD Meetings & Events agency for Vodafone.

Vodafone wanted to show its store managers the potential of cell phones as a professional recording tool, and did so in the most inspiring way: by creating a musical trip to Colombia. Under the concept “The Color of Music”, the experience turned the participants into the protagonists of a video clip recorded entirely with the devices they sell themselves.

The trip began in the coffee-growing region, with Jeep rides and first shots full of energy. Then Cartagena was transformed into a music set, with its colors and rhythms as inspiration. The managers rehearsed choreographies with local artists, filmed in iconic locations and culminated with a big party on board a boat, like real music stars.

More than an incentive, it was an experience of collective creativity that reinforced the sense of belonging and loyalty, linking emotion, music and technology. A strategic journey that united brand and talent in the same rhythm.

BRONZE Incentive trip Distriplac, Morocco 2025 by the agency Dakari (W2M) for Distriplac

The challenge was to surprise Distriplac’s 30 best clients in a destination that many of them already knew: Morocco. Under the claim “Earth, fire, air and water”, a tour was designed to show the country as a land of contrasts.

For six days, it was non-stop activities, from the land of the desert to the fire of cooking workshops in Marrakech, from the air of a balloon ride to the water of a city lost between the Atlantic and the Sahara… including buggy rides, themed dinners.

The result: a trip rated as “excellent” by all participants, which strengthened relationships with the brand and exceeded the expectations even of those who knew the destination.