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What do ChatGPT and artificial intelligence for events mean?

What do ChatGPT and artificial intelligence for events mean?

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You probably have seen it, perhaps tried it: ChatGPT could be the greatest technological revolution in recent years, one that makes us understand the power of AI (in a much more concrete way for our lives than what we have seen so far in remote chess tournaments). If you've tried it, you understand that a machine can do almost all the intellectual work that a human does. Our intellectual power already has a powerful opponent, who does not eat and does not have post-covid depression. I believe human beings will always have work, that since the invention of the steam engine, we have been afraid of substitution but have always known how to create new jobs. But there is no doubt that as an event professional, it is time to start thinking about the impact of this revolution. Here are the main dimensions. Eric Mottard

Communication with attendees

Helping the attendee, waves of pre-event communication, personalized messages, and above all the fact of allowing attendees to understand all they can do at the event and prepare their experience: all of this is essential (and will be more and more, in the era of personalization, a basic trend in our lives but still a pending issue in events) but used to be very complex. Chatbots provided a limited solution when it came to helping the attendee (answering very specific questions based on simple and standardized decision trees). Tomorrow messages will go beyond defined texts: the machine will personalize them perfectly, and before going to an event (and during, and after…), your attendees will have a perfect secretary, which will make it no longer necessary to search for information or read large texts only partially relevant to them: everything will be relevant, it will bring answers to their exact questions.

Good or bad news? Great! Humans will always be needed for hospitality, relationships and to clarify very specific problems. But AI will free up time for the organization team, it will allow attendees to be always informed and any doubts to be clarified; and above all, it will be a brutal customization tool, probably better than any human: it will advise on the sessions to watch, the pre-event content to consult. The experience will be better for everyone.

Creative work

Let’s avoid here the ideological debate about “machine or human”, the tendency to consider that only the human being can think or create – this war is over. The human being is irreplaceable for many things, but there is no doubt that AI will provide more and more value for creation or analysis. Take a look at this proposal by ChatGPT: it’s not a great creative job but the potential of AI to provide useful options for creative work is very good (let’s not forget that what you see is “in diapers”, and will be better tomorrow).

My question: “Create a creative concept for the launch event of the new iphone”

ChatGPT’s response:

Here is a potential concept for the launch event of a new iPhone:

  • Create a futuristic, high-tech setting for the event. This could be a sleek, modern venue with cutting-edge technology on display.
  • Invite tech influencers, celebrities, and media outlets to the event. This will generate buzz and give the event a high-profile feel.
  • Use immersive, interactive elements to showcase the new iPhone’s features. For example, you could set up demo stations where attendees can try out the new camera, AR capabilities, or other features in a hands-on way.
  • Create a sense of exclusivity by offering special perks and experiences to attendees. This could include VIP seating, early access to the new iPhone, or other perks.
  • Consider incorporating a social media element to the event. Encourage attendees to share their experiences and photos on social media using a unique hashtag, and consider hosting a live stream of the event for those who can’t attend in person.

Overall, the goal of the event should be to create a memorable, exciting experience that showcases the new iPhone’s capabilities and generates buzz around the launch.

Good or bad news? OK, this is not yet your new creative director, it still doesn’t create cutting-edge ideas (it mainly collects things published online, already created) but there is a coherent argument, ideas that make sense, adapted to a specific brand. Maturing a bit (now that it’s going to be used more, it’s going to improve fast; this technology feeds on its own use that generates more data and knowledge), it will be an increasingly relevant source of ideas. We will probably always have human creative professionals but this virtual competitor will grow in skills. I would bet that AI will be a source of ideas that humans can filter and finetune. So, it can be good news (until AI eats us all! …).

Access to knowledge

Here we are, eventoplus: your editorial team, who searches for information, looks for trends, connects the dots, draws ideas and conclusions. But also, any event is a content communication channel (before, during and after). If you want to know everything about blockchain technology, you can go to an event but you can also access 100% relevant content thanks to this AI. “Tell me how I can apply blockchain in my art gallery”, and you will have exactly the relevant content (today in text, tomorrow in voice and video without problem).

Good or bad news? Hmmm, hard to answer. We can imagine a world in which all access to knowledge and reflection is externalized to AI, in which we have stopped thinking because we have an externalized brain at our service. And therefore, we no longer go to events to learn. But it seems catastrophic to me: the human being will value his own intellectual capacity and will have difficulty stopping thinking, with which we always want to learn. And as for stopping going to events because we can learn in other places, it is also catastrophic: we know that learning is best done in an experiential environment, with interactivity, dialogue and debate. But above all, we no longer go to events so much to learn but to interact, create connections, share, be part of a community. And this will stay (this yes: stop putting 3 keynotes in your event and fill the day with unilateral presentations… but I suppose you already know this).


It’s easy to be a catastrophist, and think that AI will replace us all. Frankly, as much as we see humans as unique, AI is already amazing and will be much better tomorrow. Yuval Noah Harari explained in his book Deus with many examples how AI is obviously already much better than humans at playing chess or even Go, but it also already knows how to create, write music or poetry that is hardly identifiable as “artificial” even by experts. experts. But the idea of an AI that augments the human’s abilities, that feeds ideas to the creative director, that assists the assistant and allows them to improve their experience, seems more likely. In any case, do not close yourself to this world: better to understand it and integrate it with meaning, than to die with your boots on. And the good news: the relationship that is the basis of events will continue to have a lot of value, perhaps even more so in a world of omnipresent machines. We will be missing events, for a long time!

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