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29 articles found in the newspaper library

A report analyzes how European agencies have adapted
Ideas and tips · España

A report analyzes how European agencies have adapted

Hurt but still on its feet and fighting hard. This could be the summary of the situation as described by this report by LiveCom Alliance on the European Industry Survey. This year's edition was not only intended to capture the major trends, challenges and economic impact drivers of the live communication industry, but also t ...

Four destinations to discover for authentic experiences

Four destinations to discover for authentic experiences

The trend of looking for authentic experiences for smaller and more personalized events is not so new (we saw it in our meetings-debate and in the market study), but everything points, especially after the situation we are experiencing, that this trend towards privacy, more segmented communication, real contact with the dest ...

How the environment will change by 2030 for destinations
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How the environment will change by 2030 for destinations

One day, probably not even very far ahead, we will look back at the days when DMOs were focused on talking to PCOs and medical societies, waiting to participate in bids for congresses, and seeing their mission mostly as filling hotels and convention centres, and we will think “what a waste that was”. Not that filling beds is ...