The drinks giant Diageo is very much part of our lives and follows trends and changes thoroughly. So much so, that they published a trend report, highl ...
174 articles found in the newspaper library
They have often been presented as cats and dogs: creatives and producers are seen ...
It is a complex notion, but incredibly promising. Legacy (simplistically, we can ...
Just a few months ago we discovered ChatGPT and today it is part of our daily lif ...
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Incentive trips motivate, generate bonds between attendees and reinforce the feeling of belonging to the company. However, to be part of them is like a marathon: employees must feel "ready" to achieve the company's goals, companies must help them feel "ready" - identifying what motivates them most as they make progress - and ...
A wellness activity by the poolside of the Gran Hotel Central; a networking coffe ...
Probably never before has a conference of MPI been so eagerly awaited. The yearly ...
You probably have seen it, perhaps tried it: ChatGPT could be the greatest techno ...
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If you want to understand a sector, better than a big market study (and easier), you can go to its annual event (trade show, congress, conference...) and talk to a lot of people, even watch their faces. You will understand the concerns, trends, and simply the health of the sector in question. This is precisely what we did at ...
From the hand of Letsgo Company, the exhibition 'Tim Burton's Labyrinth' arrives in Madrid, an immersive experi ...
When it comes to our environmental track record, we are a highly imperfect industry, as you have probably refle ...
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It's one of the first times, but I'm afraid it wont be the last. One executive told me that at his management committee meeting, the idea of flying 2 ...
We all know the madness that we have experienced in recent months in Spain’s even ...
This British psychologist, author of two books (‘Business Unusual’, ‘Webs of Infl ...
These are probably times when we need to understand the evolutions of our industr ...
ESTRO kickstarted the return to large international congresses in Europe, gathering more than 2,000 professionals in Madrid. We were there and told you all about it. A significantly reduced edition, but a very decent one, in which ESTRO’s CEO told us about a “quality over quantity” factor: fewer people… but more serious ones ...
Time to put a little science into analyzing events! Time to analyze human behavio ...
Time to put a little science into analyzing events! Time to analyze human behavio ...
The key to brand experiences is that objectives are viewed first, then creative s ...