173 articles found in the newspaper library

Fair · Barcelona

The legacy of a mega event like ISE on the local destination: a case study

Legacy is the obsession of our industry today, something logical since it makes our industry change dimension, and not only gather the event’s particip ...

Marketing / communication, Research and studies

Six experiential marketing trends according to Jack Morton

Event and experiential marketing agency Jack Morton does not merely conceive and ...

Sustainability and CSR, Ideas and tips

How can events be more inclusive? IMEX presents their code and tips

We live in an era of purpose where companies and brands are no longer differentia ...

Research and studies

To what activities should you dedicate the hours of your event

We have long known that long-winded presentations and lectures at events only mak ...

ALL

Should we get rid of the separation between creativity and production?

They have often been presented as cats and dogs: creatives and producers are seen as enemies, as people who have to live and work together but with frequent tensions. While this idea is clearly excessive, knowing how to combine creative ideas and production is an arduous task, but essential for the event to go ahead in an im ...

ALL · Europa

How is the event industry doing in other European countries?

We wonder whether the frenetic pace of the events sector in Spain is the same in ...

Associations, Ideas and tips

How has team management changed since the pandemic? (in collaboration with ICCA)

It is probably one of your key challenges today: finding, retaining, motivating a ...

ALL

“Creative production” or how productivity and creativity go hand in hand

It's funny: when organizing an event, two elements that are always taken into con ...

Destinations, Sustainability and CSR

How legacy can be a transformative concept in our industry

It is a complex notion, but incredibly promising. Legacy (simplistically, we can sum it up as the positive impact an event or meeting has on the destination in the long term... but as you will see below, it is difficult to define) changes what an event is for a destination. In short, it is about moving from a direct economic ...

ALL

How should an incentive trip look like to be a success?

Incentive trips motivate, generate bonds between attendees and reinforce the feeling of belonging to the compan ...

ALL

How incentive travel can increase its potential market and explain its business case

A wellness activity by the poolside of the Gran Hotel Central; a networking coffee to reconnect with 40 incenti ...

ALL · Barcelona

What we observed in ibtm World, the great meeting-barometer of the MICE industry

If you want to understand a sector, better than a big market study (and easier), you can go to its annual event (trade show, congress, conference...) a ...

Sustainability and CSR

IRF study examines sustainability in incentives and meetings

If you are tired of the conversation around sustainability, get ready for more, m ...

ALL, ALL

Bleisure, the new challenge for convention bureaus

Bleisure, i.e., business + leisure, or in other words, taking advantage of busine ...

Sustainability and CSR

Should we change our focus on sustainability issues

Anyone who doubted the seriousness and urgency of climate change will have had mo ...

Agencies

Colja Dams updates us about the situation in Germany

We all know the madness that we have experienced in recent months in Spain’s event activity, but… how are other countries doing? We spoke to Colja Dams, CEO of Germany's leading event agency Vok Dams, to find out how this huge market is experiencing its return to events, as well as the million-dollar question: face-to-face, ...