Event and experiential marketing agency Jack Morton does not merely conceive and organise events, they also keep an open, analytical eye on their marke ...
173 articles found in the newspaper library
The drinks giant Diageo is very much part of our lives and follows trends and cha ...
It is a complex notion, but incredibly promising. Legacy (simplistically, we can ...
A wellness activity by the poolside of the Gran Hotel Central; a networking coffe ...
Advertising
It has been almost 10 years that Eric De Groot and Mike Van Der Vijver published the first complete book on meeting design, a science which was just born then. And we loved it! They are back with another book: “Meetings, by design or by default” in which they expand their ideas in a highly practical format, reviewing the var ...
Probably never before has a conference of MPI been so eagerly awaited. The yearly ...
Interview Alexander Alles from NetZero
You probably have seen it, perhaps tried it: ChatGPT could be the greatest techno ...
Advertising
If you don’t measure, you don’t know. And if you don’t define objectives, you probably don’t improve much. So the conclusions of a new report from GBTA (Global Business Travel Association) and Cvent comes as worrying news in an industry which without a doubt has to be more proactive and strategic in its sustainability plans. ...
You know step 1 in your job as an event professional is to understand your public, their motivations, their lim ...
If you want to understand a sector, better than a big market study (and easier), you can go to its annual event ...
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If you are tired of the conversation around sustainability, get ready for more, much more: the need to ensure the responsibility of our industry is bot ...
A surprising ICCA Best Marketing Award this year, with a winner who could look li ...
It is a slow, progressive change, but a very powerful one: increasingly meetings ...
When it comes to our environmental track record, we are a highly imperfect indust ...
It's one of the first times, but I'm afraid it wont be the last. One executive told me that at his management committee meeting, the idea of flying 200 people to another city for the Christmas party prompted the argument “in a moment of climate drama, it's irresponsible to fly so many people for a dinner”. This is not yet ...
Anyone who doubted the seriousness and urgency of climate change will have had mo ...
We all know the madness that we have experienced in recent months in Spain’s even ...
Visual Europe Group, one of Central Europe's largest event technology providers, ...