110 articles found in the newspaper library

Fair · Barcelona

The legacy of a mega event like ISE on the local destination: a case study

Legacy is the obsession of our industry today, something logical since it makes our industry change dimension, and not only gather the event’s particip ...

Marketing / communication · Madrid

Five trends according to Diageo

The drinks giant Diageo is very much part of our lives and follows trends and cha ...

ALL · Europa

How is the event industry doing in other European countries?

We wonder whether the frenetic pace of the events sector in Spain is the same in ...

Destinations, Sustainability and CSR

How legacy can be a transformative concept in our industry

It is a complex notion, but incredibly promising. Legacy (simplistically, we can ...

ALL

How should an incentive trip look like to be a success?

Incentive trips motivate, generate bonds between attendees and reinforce the feeling of belonging to the company. However, to be part of them is like a marathon: employees must feel "ready" to achieve the company's goals, companies must help them feel "ready" - identifying what motivates them most as they make progress - and ...

ALL

How incentive travel can increase its potential market and explain its business case

A wellness activity by the poolside of the Gran Hotel Central; a networking coffe ...

ALL

Meeting design is still a great way to improve events, as this book remind us

It has been almost 10 years that Eric De Groot and Mike Van Der Vijver published ...

Congresses · Brighton

MPI warms up for its long-awaited Brighton edition

Probably never before has a conference of MPI been so eagerly awaited. The yearly ...

ALL

Alexander Alles (JMIC) sheds light on the ambitious NetZero Events project

Interview Alexander Alles from NetZero

Sustainability and CSR

IRF study examines sustainability in incentives and meetings

If you are tired of the conversation around sustainability, get ready for more, much more: the need to ensure t ...

Associations, Associations

ICC Wales wins ICCA Best Marketing Award with a lesson in security

A surprising ICCA Best Marketing Award this year, with a winner who could look like a cause of public interest ...

ALL, ALL

Should the convention bureau be integrated into economic development?

We have seen in another article how the value of our industry is shifting from tourism to economic development, a very strategic change in terms of the ...

Research and studies, ALL

How our industry’s value is moving from tourism to economic development

It is a slow, progressive change, but a very powerful one: increasingly meetings ...

ALL, ALL

Bleisure, the new challenge for convention bureaus

Bleisure, i.e., business + leisure, or in other words, taking advantage of busine ...

ALL, ALL · Madrid

Tim Burton’s Labyrinth, an immersive experience where you decide the path you take

From the hand of Letsgo Company, the exhibition 'Tim Burton's Labyrinth' arrives ...

ALL

Networking and learning, the top reasons for attending events

In its current research phase, "Redefining Event Attendance", the Future Meeting Space (FMS) innovation network is exploring why people choose to attend or not to attend in-person business events in the future. The GCB German Convention Bureau e.V. and the Fraunhofer Institute for Industrial Engineering IAO, together with th ...