Legacy is the obsession of our industry today, something logical since it makes our industry change dimension, and not only gather the event’s particip ...
231 articles found in the newspaper library
Event and experiential marketing agency Jack Morton does not merely conceive and ...
The drinks giant Diageo is very much part of our lives and follows trends and cha ...
The moderator: that figure so undervalued in our sector and that we assign to any ...
Advertising
We have long known that long-winded presentations and lectures at events only make attendees switch off and pick up their mobile phones. However, progress is hard to come by and we still see events with a lot of one-way speeches and little networking and interaction. But… how should you distribute the hours of your event bet ...
They have often been presented as cats and dogs: creatives and producers are seen ...
We wonder whether the frenetic pace of the events sector in Spain is the same in ...
It's funny: when organizing an event, two elements that are always taken into con ...
Advertising
Just a few months ago we discovered ChatGPT and today it is part of our daily life both personally and professionally. Artificial Intelligence (AI) has been the great discovery of the year in all sectors, including ours, where agencies have already started to get their heads around it (in magazine 103 you can read more about ...
Incentive trips motivate, generate bonds between attendees and reinforce the feeling of belonging to the compan ...
A wellness activity by the poolside of the Gran Hotel Central; a networking coffee to reconnect with 40 incenti ...
Advertising
It has been almost 10 years that Eric De Groot and Mike Van Der Vijver published the first complete book on meeting design, a science which was just bo ...
Probably never before has a conference of MPI been so eagerly awaited. The yearly ...
You probably have seen it, perhaps tried it: ChatGPT could be the greatest techno ...
You know step 1 in your job as an event professional is to understand your public ...
If you want to understand a sector, better than a big market study (and easier), you can go to its annual event (trade show, congress, conference...) and talk to a lot of people, even watch their faces. You will understand the concerns, trends, and simply the health of the sector in question. This is precisely what we did at ...
For quite a few years now, there has been no doubt of the power and importance of ...
If you are tired of the conversation around sustainability, get ready for more, m ...
It is a slow, progressive change, but a very powerful one: increasingly meetings ...