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Bleisure, the new challenge for convention bureaus
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Bleisure, the new challenge for convention bureaus

Bleisure, i.e., business + leisure, or in other words, taking advantage of business trips to extend the days of stay to enjoy leisure and tourism activities at destinations, is a growing trend, according to the report 'European Convention Bureaus' Strategies to Promote Bleisure'. This study based on a survey conducted by Rob ...