Legacy is the obsession of our industry today, something logical since it makes our industry change dimension, and not only gather the event’s particip ...
58 articles found in the newspaper library
The moderator: that figure so undervalued in our sector and that we assign to any ...
We have long known that long-winded presentations and lectures at events only mak ...
They have often been presented as cats and dogs: creatives and producers are seen ...
A wellness activity by the poolside of the Gran Hotel Central; a networking coffee to reconnect with 40 incentive travel professionals and venues; an exchange of ideas on how our industry can be more sustainable: that was the recent SITE event in Barcelona, which offered a great opportunity to connect with this community, re ...
If you want to understand a sector, better than a big market study (and easier), ...
If you are tired of the conversation around sustainability, get ready for more, m ...
A surprising ICCA Best Marketing Award this year, with a winner who could look li ...
Bleisure, i.e., business + leisure, or in other words, taking advantage of business trips to extend the days of stay to enjoy leisure and tourism activities at destinations, is a growing trend, according to the report 'European Convention Bureaus' Strategies to Promote Bleisure'. This study based on a survey conducted by Rob ...
These are probably times when we need to understand the evolutions of our industry more than ever. So, we welco ...
Time to put a little science into analyzing events! Time to analyze human behavior, the motivations for attendi ...
The key to brand experiences is that objectives are viewed first, then creative solutions are generated to achieve those objectives, regardless of chan ...
Hurt but still on its feet and fighting hard. This could be the summary of the si ...
It was THE event this spring, not only because of its size (5,000 people), not on ...
As we have seen in our debate of international associations about legacy / impact ...
The consultancy specialized in meetings & events GainingEdge has just classified the “intellectual capital of conference destinations”. Their report entitled “Leveraging intellectual capital” analyzes 350 destinations according to the presence of their representatives in the governing bodies of international associations ...
In spring, when all this madness began, we made an open call to professionals in ...
The trend of looking for authentic experiences for smaller and more personalized ...
Do they really work? Will they survive in a post-covid world? Will they eat up th ...