Event and experiential marketing agency Jack Morton does not merely conceive and organise events, they also keep an open, analytical eye on their marke ...
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The drinks giant Diageo is very much part of our lives and follows trends and cha ...
The moderator: that figure so undervalued in our sector and that we assign to any ...
They have often been presented as cats and dogs: creatives and producers are seen ...
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We wonder whether the frenetic pace of the events sector in Spain is the same in the rest of Europe, whether virtual events are being organised or whether face-to-face and XXL events are back on the rise. That's why we decided to talk to four European agencies from Italy, Sweden and Germany, taking advantage of their visit t ...
You probably have seen it, perhaps tried it: ChatGPT could be the greatest techno ...
You know step 1 in your job as an event professional is to understand your public ...
If you want to understand a sector, better than a big market study (and easier), ...
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If you are tired of the conversation around sustainability, get ready for more, much more: the need to ensure the responsibility of our industry is both a moral and a business imperative for all players in the meetings and events arena. In this context comes the Incentive Research Foundation’s new study Social Responsibility ...
Bleisure, i.e., business + leisure, or in other words, taking advantage of business trips to extend the days of ...
In its current research phase, "Redefining Event Attendance", the Future Meeting Space (FMS) innovation network ...
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Florian Rotberg from Invidis Consulting is a great expert on trends and innovations in the audio-visual world. For the past 15 years he has been collab ...
This British psychologist, author of two books (‘Business Unusual’, ‘Webs of Infl ...
Hurt but still on its feet and fighting hard. This could be the summary of the si ...
Alessandro leads ESTRO (European Society for Radiotherapy and Oncology) and has p ...
European live communication network, 27Names, held an online forum ‘The Future of Experience’ to discuss the future of the event industry on March 16th 2021. Host partner agency Verve delivered the key presentation live from Dublin. The 5 key trends identified by Verve were: home for everything, craving connection, unpluggin ...
IFM is a German producer of devices for industrial automation, created in 1969… a ...
This is definitely a time to think hard about our future: what risk is there for ...
To be prepared and stronger than ever around the corner. These are times of refle ...