Event moderation is an underestimated art in our industry. It's often done without a budget, searching for someone 'sharp' in the marketing department, ...
Articles
Event moderation is an underestimated art in our industry. It's often done withou ...
Legacy is the obsession of our industry today, something logical since it makes o ...
Event and experiential marketing agency Jack Morton does not merely conceive and ...
Advertising
The drinks giant Diageo is very much part of our lives and follows trends and changes thoroughly. So much so, that they published a trend report, highlighting five trends and changes in society that any marketer should understand. We talk about trends and how we can apply them to events with Ursula Mejia Melgar, marketing di ...
The moderator: that figure so undervalued in our sector and that we assign to any ...
We live in an era of purpose where companies and brands are no longer differentia ...
We have long known that long-winded presentations and lectures at events only mak ...
Advertising
They have often been presented as cats and dogs: creatives and producers are seen as enemies, as people who have to live and work together but with frequent tensions. While this idea is clearly excessive, knowing how to combine creative ideas and production is an arduous task, but essential for the event to go ahead in an im ...
We wonder whether the frenetic pace of the events sector in Spain is the same in the rest of Europe, whether vi ...
It is probably one of your key challenges today: finding, retaining, motivating and developing talent. The chan ...
Advertising
It's funny: when organizing an event, two elements that are always taken into consideration are creativity - essential to offer a new and memorable exp ...
It is a complex notion, but incredibly promising. Legacy (simplistically, we can ...
Just a few months ago we discovered ChatGPT and today it is part of our daily lif ...
Incentive trips motivate, generate bonds between attendees and reinforce the feel ...
A wellness activity by the poolside of the Gran Hotel Central; a networking coffee to reconnect with 40 incentive travel professionals and venues; an exchange of ideas on how our industry can be more sustainable: that was the recent SITE event in Barcelona, which offered a great opportunity to connect with this community, re ...
It has been almost 10 years that Eric De Groot and Mike Van Der Vijver published ...
Probably never before has a conference of MPI been so eagerly awaited. The yearly ...
Interview Alexander Alles from NetZero