This is part of a strategy to widen the service offering across key Ibero- American markets and brings together 150 professionals, in a 40-million euro business in seven locations (Lisboa, Porto, Madrid, Barcelona, São Paulo, Rio de Janeiro and Orlando).
events by tlc will focus on incoming services, whilst Case Imagine focuses on live marketing, content creation, web & social media, video marketing and will also be the brand for sports events as a new discipline.
"events by tlc in Brazil will continue to handle international inbound clients to Brazil whilst Case Imagine will handle the delivery of live events, digital, video and communication programmes in Brazil" says Carlos Arruda, CEO Americas. "This is an exciting stage of our development where we combine our talents to better serve international and domestic clients"
"Both companies share a similar ambition to be the best through creative solutions, innovation, talented teams and high levels of customer service, said Group CEO Diogo Assis. "As the market has developed and the needs of clients changed we have seen the demands for a wider service offering and this has been one of the key drivers for expansion. The ability to offer more services to a broader range of clients results from this merger".
The two brands will continue trading separately