FRESH 2014 will explore the value of “human tools” for events

The third edition of FRESH will be held from 26 to 28 January in Copenhagen. Directed by Maarten Vanneste from the Meeting Support Institute (author of the book Meeting Architecture, the manifesto that began to shake the sector), FRESH is the annual event for all those interested in the content of meetings. This year´s theme is the value of human tools.

An eclectic mix of event organizers, suppliers and professionals from the most diverse disciplines (from sociologists to theater actors, through facilitators or professors) will experience the ultimate in design meeting. Experts coming from all over the world will present from new techniques of moderation to the latest technologies for events.

The idea of all this: the events have to stop being organized as logistics and hospitality acts but focus more on the content side and on the purpose of communication followed. And for that, incorporating all that is known about the human brain, how to relate, the technologies available … questioning usuals formats.

Many still remember some legendary moments last year where FRESH implemented new formats: a fake autopsy, a trial in which participants dressed as judges and voted about ´Measuring ROI, yes or no?´, a book presentation in the form of summer camp, or a conference held by NASA events organizer.

You can already register to attend. And the conference, pre-and post-, can be followed on Twitter with hastag #fresh14.