Influencers, streaming and impact staging to fight AIDS

Musical performances by artists such as David Civera, Alfred, Aitana, Pablo López or Ana Guerra and humorists such as David Guapo or Javier Sardá; Jesús Vázquez as presenter with the production of Toni Cruz; a live format for television broadcasting and a change of location – first year that is celebrated at the Sant Jordi Club – which allowed a larger stage for artists and greater capacity for tables. In total they got 900 guests who paid a menu priced between 600 to 1,500 euros (depending on the location of the table) to collaborate for the cause and to enjoy a show on stage.

Panoramic projection on both sides of Sant Jordi Club

The audiovisual services company SONO was again in charge of the equipment and the technical management of the stage, signals and contents of the event. The company also saved the initial challenge of achieving complete visibility of all tables and saving the rectangular architecture of the San Jordi with a stage that should go at one of its ends. A small difficulty that was saved with a perimeter projection system to wrap the attendees. In total 14 projectors of 20,000 lumens each, seven on each side, to form a panoramic projection surface of 150x7m. This also achieved an immersive effect that varied depending on each dish and each musical performance, so that the space was almost completely dyed with red as the protagonist.

Streaming and influencers for the cause

Although the usual tool for the diffusion of this type of events is the convine of celebrities, authorities, etc. who attract media attention and give buzz to the event. The Fight Against AIDS Foundation paid special attention to spread its message of prevention and raising awareness about getting tested for the disease in time and avoiding its infection among the youngest. An audience that thinks it is a disease of past years and is not so aware. To raise awareness and give visibility to the message of the foundation within this target, most popular influencers were invited to the gala, such as Jorge Cremades, Laura Escanes, Patry Jordan or Paula Gonu, as guests. These social media content creators were present at a table of guests where they did not stop telling in their social profiles what was happening at the gala.

In addition to social networks, the event was taken out from Sant Jordi Club thanks to the streaming broadcast of the gala through the YouTube channel of the foundation and Divinity TV channel. 1,500,000 views that broadened the visibility of the project and encouraged microdonations. In total, the gala broke records raising € 926,350.