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We talk to Claudia Hall, IBTM World’s Exhibition Director
ALL · Barcelona

We talk to Claudia Hall, IBTM World’s Exhibition Director

With less than a week to go until the great meeting point of MICE professionals in Barcelona (18th-20th November, Fira Barcelona), we wished to have a privileged show preview and to talk with its Exhibition Director, Claudia Hall, to get a sense of this year’s novelties… but also know her views on the situation of the indust ...

Discovering Jack Morton: Strategic Insights into Our Market

Discovering Jack Morton: Strategic Insights into Our Market

We wrap up this international journey with one of the top experiential agencies in the world. The American giant Jack Morton partners with major global brands on their experiential initiatives. We were lucky to have a conversation with the restless mind of Julien Le Bas, Creative Director and Global Head of Sustainability. Y ...

Diageo’s societal trends and our interpretation for your events

Diageo’s societal trends and our interpretation for your events

As you know, we love to understand trends: not that they are absolute (people don’t all start doing something we identify suddenly), but because trends are indicative of how society subtly changes, consumer tastes evolve, brands come up with new solutions… and events become more relevant. They are an antidote to the status q ...

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