A fifth edition that gathered 402 attendees, where 117 companies have shown their novelties for the MICE sector thanks to a program of appointments with national and international buyers, with special attention in matching to generate value for both parties. Some appointments could be made in the stand of the exhibitor in the traditional way or in a more atypical way: having a coffee or an ice cream, in a pool of balls, etc.
Curiosity area. One of the newness of this year: we changed the chillout area of previous years for a more stimulating space for your mind, with paper capsules saces by Procédés Chenel where you can quietly talk, having more relaxed appointments in pool of balls, have a coffee, participate in some of the practical campfire workshops or take the opportunity to connect and work for a while or meet the Magrada Experience Box or take a photo with MITSUBISHI Electric Events Smart Printer.
Integrated educational spaces open to the event. A format that does not change and is the key to networking and meetings between participants take place naturally. Having the two training zones integrated in the event, in a diaphanous way, side by side with the exhibitor's stalls, makes it more fluid to move from training to appointments, take advantage of the time between appointment and appointment to learn, have a seat and listen a session, taking advantage of the day for training and networking in equal parts.
An educational programme that had a great protagonist: the design thinking. From its application in the conception ofmore strategic meetings that brought us Ángeles Moreno, to its application in the incentive programmes that explained Hugo Slimbrouck; without forgetting its application in the organization of congresses - with a roundtable with medical societies and the session of Chiara Parisotto with the practical example of ESOT.
Great brands also came to share their experience with the session of Rocío Almodóvar who explained how Coca-Cola designs the experiences that are lived in its events or Luis Pardo from Sage explaining the digital revolution and how to integrate it in the design of the experiences to client. Almirall, BBVA and SAP also carried out an interesting debate with the public in order to tell the new needs detected by companies in their events and how to satisfy them through realistic and down-to-earth innovations in the day-to-day business of a large company.
After MIS at the Only You Hotel Atocha. Another novelty this year was to finish the MIS with a closing party outside the Palacio Municipal de Congresos. One of the last MICE openings in town opened its doors for a gastronomic and sensorial tour: Japanese delights with a sushi bar, Madrid artisan beer, Ibizan rhythms with DJ and performance of the hand of the chain's flagship hotel in the white island, Ushuaïa, a photocall to transport us to their Caribbean hotels or a live jazz band to enjoy a more relaxed gintonic.
The event was sponsored by Andalucía, NH Hotel Group, Marriott and Palladium, as well as Madrid Destino. We thank as well the collaboration of Aramark (catering), AV Media, la Agencia de Azafatas (hostess), JMT (furniture), YarrTV (social screens), Eventscase (registration, matching, app), Magrada (decoration), Innomedia (stages) , Jesús Antón (photo and video).