Music, a direct connection with the target
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The power of music can change our perception of a space or an event. We analyse here the importance of this element on an event.
Music is increasingly seen as a key communication element in events, and should not be limited to a pleasant melody to distract people but should (and can) communicate values, making the target identify a product or a brand of instantly or create a certain mood related to the brand. Martin Lindstrom, the marketing guru of the senses reminds us that “we want to be sensorialised” and because humans live through their five senses, which brands have to stimulate.
For the complete article please check the Spanish version here
