Social networking tips for success in events
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Santiago del Hierro, Customer Service Director, GMR Marketing Madrid talks about social networking and web 2.0.Laura Terzagui
Evolution 2.0 is integrated seamlessly with BTL marketing (events included). The transition has been smooth since they share many of their values in terms of closeness and engagement and ´fix´ some weaknesses such as event invitation, promotion, measurement and return.
“Our obligation is to optimize its use and take advantage of its benefits”
This way to share information gives us some tools that are not only useful to the action, but also play a fundamental role in the whole process of event creation.
Our obligation is to optimize its use before, during and after the event and take advantage of its benefits: more visibility and exposure; viral power and ROI; greater interactivity and community generation; measurement.
