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Trade Shows from One Country to the Next

Trade Shows from One Country to the Next

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What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
 We live in a global marketplace. Most all companies now promote and provide their products and services outside of their home country. But a key aspect to achieving success in the international marketplace is to clearly recognize what is different about the marketing methods from one country to the next. This is especially true for marketing at trade shows where you have only 3-4 days to communicate your products and services within a different country.

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