The initiative was launched in August 2021, and now has over 400 supporting organizations from 55 countrie ...
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The initiative was launched in August 2021, and now has over 400 supporting organizations from 55 countrie ...
You probably have seen it, perhaps tried it: ChatGPT could be the greatest technological revolution in rec ...
If you don’t measure, you don’t know. And if you don’t define objectives, you probably don’t improve much. ...
You know step 1 in your job as an event professional is to understand your public, their motivations, thei ...
If you want to understand a sector, better than a big market study (and easier), you can go to its annual ...
The leading AV show in Europe kept the flame on during the pandemic, holding a small 2021 edition (the fir ...
Beyond the exhibition of suppliers products and solutions, trade shows are increasingly broad meeting poin ...
For quite a few years now, there has been no doubt of the power and importance of neuroscience as a key to ...
If you are tired of the conversation around sustainability, get ready for more, much more: the need to ens ...
A surprising ICCA Best Marketing Award this year, with a winner who could look like a cause of public inte ...
IBTM World has unveiled its knowledge programme to be held from 29 November to 1 December at Fira de Barce ...
During the opening of the 61st ICCA Congress in Kraków, ICCA World members voted Marta Gomes as their new ...
We have seen in another article how the value of our industry is shifting from tourism to economic develop ...
It is a slow, progressive change, but a very powerful one: increasingly meetings and events are considered ...
A large B2B event like IBTM World is more than just a meeting point or an opportunity for new business con ...
Bleisure, i.e., business + leisure, or in other words, taking advantage of business trips to extend the da ...
From the hand of Letsgo Company, the exhibition 'Tim Burton's Labyrinth' arrives in Madrid, an immersive e ...
In a world full of cases of events which smell of greenwashing, we recently attended one which handled sus ...
When it comes to our environmental track record, we are a highly imperfect industry, as you have probably ...
