A travelling exhibition to raise awareness about the environment
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The idea was not only to find a way to celebrate commemorate the International Planet Earth Year, but also to make citizens more aware of the sustainability and the importance of geosciences.
Following this request from the Geological and Mining Institute of Spain, the Día D agency designed and set up the “Planet Earth” exhibition. The agency chose an interactive format for the event, which included the latest technologies to facilitate good communication.
It took place in a inflatable tent for easier mobility, and featured five different spaces: audiovisual area, area of the senses where people could experience natural sensations from smell to touch, awareness-generation area, teaching area, as well as the Magic Planet area, featuring the unique “Magic Planet” spheric audiovisual system created together with NASA and European Space Agency). This event received various awards (EIBTM and FIP).
