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Basque cuisine and culture star the Mitsubishi convention

Basque cuisine and culture star the Mitsubishi convention

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 Auriga was the agency responsible for designing and organizing Mitsubishi annual convention of dealers; a date on which the brand seeks to care for and pamper their audience with a program of activities and details that make participants feel the importance of the brand for its dealers. To do this they looked north and prepared a program with all the flavor of Euskadi.

San Sebastián was the setting chosen for the 200 attendees to enjoy its gastronomy, culture and unique locations. Housed in the iconic Hotel Maria Cristina, the start of the event took place with a meal by the three stars Michelin chef, Eneko Atxa. From new Basque cuisine to the more traditional, tasted during the pintxos route through the Old Town at the end of the day.

The work sessions took place in the Kursaal, from which the driving test departed; meanwhile the employees´ partners enjoed a visit to the Balenciaga museum and a cooking workshop.

In the afternoon, the entire group visited the Chillida Museum and the close to the convention came with surprise with a dinner at the Victoria Eugenia theater. Attendees could have dinner on the stage of the theater itself. Not only they could enjoy the prospect of seeing the stalls and boxes at the theater, but also dinner was enlivened by the pieces performed by soprano Ainoha Arteta. The dinner ended with a finale animated by a DJ and a tasting of creative cocktails.


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