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Bed Jumping: The New Way to Happiness

Bed Jumping: The New Way to Happiness

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There is a common theme in ad campaigns: BE POSITIVE. On 27th October, Cacique opened the event Salta conmigo (Jump with me) in the Fuencarral Market Square, in Madrid. Their goal: finding the best bed jumper in Spain.

Bed jumping is the latest craze born on the internet. The challenge is to capture the most original stances that a jumper can take while in the air. Cacique took advantage of this new movement to propose a spontaneous, active and vital campaign, and to make brand

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