Skip to content
ALL

Coca Cola sets up an office in Madrid

Coca Cola sets up an office in Madrid

Share news

Listen

eventoplus
What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
8:30 a.m on the 29th of October. The working day starts, and some Coca Cola Light workers get into a fictitious office in the business heart of Madrid. The aim: to alert the business sector of the capital.

At 11:30, a bell rings followed by music, and these actors start dancing on the main business street of Madrid. Hostesses follow suit and start handing out cans of the soft drink. The action ended with everyone getting still into a human statue, until 14:00. the action was conceived by Perfordance.

Related news.

See all news