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Serious but also creativity: the brand of "auto-emoción" wanted to turn around their launches, and develop a more dynamic format, fresher, more casual at this back-to-back in 10 days by which spent about 400 European dealers every day.
Objectives? On the one hand, introduce the new Exeo and reported in accordance with the image of the brand new campaigns. On the other hand, remember the strength of the SEAT range, now renewed its brand values, your future and build the confidence of dealers. All this was done in a dynamic event, fun and innovative. Increased their coordination by the Dutch agency De+ Vries; dipuntocom handled design, lighting and building decoration.
