FINDER
ALL

Diesel launches its latest masculine fragrance in Madrid

Diesel launches its latest masculine fragrance in Madrid

Share news

Listen

Avatar
eventoplus
What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
As part of the Urban Culture Festival at Telefónica Arena in Madrid, Diesel presented its new fragrance Only The Brave. The artist shared the stage with Rascal Dize, Congo Natty or Nach. Corresponding to the nature of the brand, the post-concert party included the presence of personnalities. 

Besides the concert, held on May 19, Diesel Fragrances Common will also organise a tour in major European cities. The artist is the image of the protagonist of the product and advertisement of Only The Brave, the bottle is a reproduction of the hands of the founder of Diesel, Renzo Rosso.

Related news.

See all news

Resources

Podcasts

We analyse the best practices of experiential marketing, its trends, its contribution to brand strategy... Welcome to Experiential by Grupo eventoplus

Informes

Do you want to evaluate the success of your event? We show you how to do it. Pay attention!

Pregunta al experto

Do you have questions that you don't know who can answer? Send us your question and we will look for the expert who can best answer you among all the professionals who read us.

Eventoplus