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ecoDrive GP: an event to support Fiat´s green commitment

ecoDrive GP: an event to support Fiat´s green commitment

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How to strengthen its green positioning, and communicate that position in an important trade fair? Fiat´s answer to this question is the eco:Drive GP.

More than 500,000 drivers from Italy, France, Germany, Spain and the UK may participate in this unique “race.” The eco:Drive GP is the first competition that is based on the actual usage data of the vehicle, thanks to the use of the eco:Drive, a software created by Fiat and Microsoft.

The finalists from each country will be in Italy in December, coinciding with the Bologna Motor Show. The prize will be a Fiat Air500Twin, the latest release of the Italian brand.

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