Evo Bank joins street marketing

Following their line of highly creative campaigns and quite groundbreaking for the banking sector , Evo draws now attention to ” Unconcerned by EVO ” . A street marketing action that is surprising to anyone who passes in front of its branch office of Alberto Aguilera street in Madrid. Behind the glass someone sleeps deeply on a bed , anything can´t awake .

This is the message that the bank wants to convey to the public and is part of the “Soundly” campaign, including a TV spot and a website where every night you can access the “Evo relaxation center” .

The site offers resources and relaxation tips: meditation videos , nature sounds , landscape backgrounds , and even a free application for phones and tablets ( appiernasuelta ) to get insomnia away.