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Experiences with summer flavor at Casa Corona

Experiences with summer flavor at Casa Corona

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Smells on holidays at 53rd Fortuny Street, the Ortega y Gasset Foundation becomes until July 29th the Casa Corona space. Following the brand philosophy ('This is Living') to escape the routine and disconnect, the agency La Despensa has conceptualized and executed this brand space in which the best of summer and holidays is concentrated: free time to enjoy hobbies, workshops, sports, music, try gastronomic proposals and, of course, enjoy a Corona.

The brand continues the initiative that started last year to bring the summer and beach atmosphere to the capital, repeating with Casa Corona. This year the challenge was to extend the action for a longer time – two months – and to be able to bring the brand closer to the public. That is why it has led to a larger space, the Ortega y Gasset Foundation, whose garden has become the summer oasis of the capital. A place where, as the brand proclaims, is invited to enjoy the small pleasures of life around five themes: music, gastronomy, creativity, sport and fashion.

The Foundation’s garden has been covered with lawns, hammocks, Balinese beds, tropical tables and chairs where you can enjoy a cool Corona, cocktails, something to snack on while listening a concert from the stage or approaching the workshop table to learn to do something new. During the two months of experience, Casa Corona has a program of workshops ranging from lettering, hammock decoration, how to make organic bread, indoor surfing, capoeira or hot to custom espadrilles.

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