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Factoría de Ideas opens the Coca-Cola summer house in Ibiza

Factoría de Ideas opens the Coca-Cola summer house in Ibiza

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In the high season of soft drink consumption, the brand reinforces its actions with its target with its usual promotions and competitions. With the bottle as the protagonist and taking advantage of the personalization of the cans with tourist destinations during the summer season, a competition was launched in which to encourage the purchase of cans marked with Ibiza destination and enter into a web by inserting the promotional code. The prize: a trip to Ibiza in an event that promised happiness and the joy of summer. A beach party that ended at the Coke TV Beach House, which as a proper beach holiday home, was full of corners where to have fun, relax and cool.

The winners, 73 young people from seven different European countries, began the experience in the north of the island. The beach of Cala San Vicente was personalized with hammocks and towels of the brand and guests could enjoy the sun and different water activities such as paddle surf, jet skis and snorkel. There was a snack bar for them where they could always have something fresh and also taste the best hamburger on the island.

After lunch it was time to leave the beach to deal with the afternoon at the Coke TV Beach House. A typical country house, which was personalized with the colors, signage and furniture of the brand (umbrellas, cushions, poufs, surfboards, drink carts, etc.). Chillout areas were set up around the pool, a space of beauty where they could touch up after the beach and a refreshment area where Coca-Cola and other varieties of soft drinks were available. On holidays we also feelllike shopping, so a hippy market was recreated to live the experience of the famous Las Dalias market. With Coca-Cola coins, they were able to buy wallets, necklaces, T-shirts, get a massage or rest in a jaima.

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