Skip to content

Fans celebrate Privalias

Fans celebrate Privalias

Share news


What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
This summer Shakira was not the only one who set a video on the beach of Barceloneta. Before it came the idea of Lola Group agency to share with the "good people" the experience of filming to celebrate the fourth anniversary of online fashion outlet Privalia.

To celebrate its four years, Privalia wanted to put in the center of his campaign people. Thus was born “In line with the good people”, an idea that relies on music to convey the values, style and joy of the company.

Salvarez and his band composed the song “Good People” and in April 29 more than 200 people took to the streets to film the video clip. Barceloneta Beach was the scene of this event, halfway between a traditional recording and a flashmob.

The birthday ended in June 10 at a party at the Beach Club Melo on the coast of Barcelona. Some 400 guests, the best brands in fashion, designers, the bloggers who follow the site and the press witnessed the event. Guests of honour were Mayor Jordi Hereu and TV hosts Maldo and Pilar Rubio.

Related news.

See all news