Fiat prepares its summer events
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Fiat has begun to warm up the engines for this summer. With the launch of its new Fiat 500 C, the company is preparing a series of parties to catch the target. With these projections in mind, Fiat is preparing creative initiatives during July and August destinated to fans and users of the brands living in different locations throughout Italy.
Soon, the company will choose the agency that is going to be responsible for logistical and organizational aspects of these actions called One-night events. The one-night will be organized in part by the central management of Fiat (which is managed by the agency selected by competition) and partly by the same dealers who have a budget to invest in communication.
Looking ahead to summer, retailers have begun to close agreements with local cities to prepare these nights role of Fiat 500 C. In addition, in early July, Fiat will start an advertising campaign on television, newspapers, radio and the Web, signed by Leo Burnett to support the launch of the convertible model of the newest of the Fiat.
