Helsinki Airport becomes an unusual skate
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The aim of the event was to highlight the advantages of Helsinki airport as a hub for fast connections between Europe and Asia.
“We wanted to highlight the benefits of the airport of Helsinki and its fast connections between Europe and Asia in a new and fun way. Transforming the airport in an unusual skate seemed to us a different way of reimagining this space, as the time spent at the airport is also an important part of the trip to keep in mind, “says Jarkko Konttinen, Vice President of Marketing Finnair.
Convert an airport that looks like a crossing place, in a playful space that can be ´appropriated´ by people, is something particularly like these two companies, as we saw in previous actions as the unusual career in the huge runways.
As summarized Haapasaari Ville, Helsinki Airport Director and Vice President of Finavia, “often airports are seen as places of stressful step and have always wanted to prove that Helsinki is different. In addition, an event also allows us to communicate the advantages such as speed-offering our connections between Europe and Asia. “
