Innevento joins two hot topics of the event market in their Meet Inn educational events
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¿Hot topics this year in our industry? According to many experts, these are Event ROI measurement and Meeting Architecture. The agency Innevento combined these two topics in their educational Meet Inn breakfasts with conferences by Elling Hamso and Maarten Vanneste.
Elling reminded the key principles of measurement, starting with the Basic one: an event is organised to change people so they do something alter the event which benefits the stakeholders of the event. No one should start planning an event without defining clearly what participants have to change, have to do after the event (work in a different way, buy my products, organise a sales meeting
