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Ladies Night: the femininity place

Ladies Night: the femininity place

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Something like a night for Carrie Bradshaw in a Sex & the City style… The Ladies Night is an exclusive event only for a women, in an atmosphere of glamour and sophistication, introduced by Cointreau following its strategy "Be cointreauversial" (see interview WITH LINK).

The first party took place on the 23rd of May at Shoko of Madrid, where more than 300 women had fun and enjoyed their femininity. A professional fashion and styling team performed more than 30 images changes, with dresses and makeup brands. At the end, they have been photographed as if they were models.

They also enjoyed beauty treatments. But the best thing was a sophisticated male striptease. Later, the doors opened up to men.

The second event was held from 2nd to 4th October during “Toute la France”, the trade show dedicated to France, in Madrid. The tent became a sophisticated place for cointreauversial women. Communicate Pr Consultancy was the agency responsible for designing and organizing both events.

More Ladies Nights are being prepared. Next stop, Barcelona. Ladies … get ready!

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