Land Rover Party: an event, a brand experience
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A whole party in its seventh year edition and is held in the most suitable environment to experience the brand: the 60kms of forest trails at {ms_1690} in Suria, Barcelona.
The event, attended by 593 vehicles and a total of 2,000 people, was the meeting point for the Land Rover family who could enjoy their passion for motor and nature.
The aim of the brand is that customers can experience their vehicles on the field for which they are designed. Give them the opportunity to escape the paved highways of their day to day and let them roll on dirt and narrow tracks, make them feel the adventure and adrenaline. A whole Land Rover experience .
The program included various types of routes according to the skills of the drivers, photo tours, driving courses and GPS guidance , demonstrations and theoric sessions so that customers can get the most out of their vehicles.
