LG travels to Paris with a larger-than-life floating fridge
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To demonstrate the large capacity of its new American-style fridge, LG organised an unusual event. A container ship, 70m-long, recreating the new LG refrigerator Platinum, sailed on the river Seine from the port of Le Havre to Paris for three days.
During this route, it went buying various fresh products, which it prepared into a large gourmet picnic. Chef Alain Passard (3-star Michelin) prepared the meal with these ingredients, for European journalists.
