Magical moments in the Cadillac Escalade launching in Kuwait

The event itself was a simple action based on the client briefing seeking a classic tone but at the same time breathe modernity and luxury. Creatys devised two performances that were integrated into the beginning and end of the event. The first one, by the Duo cellists Chords, began as a usual staging classical music to suddenly break the ice with themes and melodies well known integrating humor and scenery.

The time to unveil the new model, Quim Moya began one performance of speed painting, 6 minutes during which drew with transparent paint on black background. After the silence of the audience who did not understand anything, they ended up giving them a standing ovation when the artist released several daggers of gold and silver glitter lines revealing the new Escalade.