MAPFRE invites its best customers to a loyalty sports event
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In an action for the premium customers of the insurance company in Catalunya, the Montmelo track hosted about 8,000 attendees at the third edition of this macro-event, organised by Iberian Motorpress Promotions and Events. Co-branded actions with the Fiat Group and XBox were also on the agenda.
In order to increase the satisfaction and loyalty of their best customers, MAPFRE offered the opportunity to experience the sensation of driving on a Formula 1 track, race on a scooter, or get on a 4WD in an outdoor area, in an area of 25.000m2. Through an agreement with the Fiat Group, 35 Fiat Bravo cars were available to be tested. XBox was also present with interactive game consoles.
