Mercedes-Benz turns night into day with its latest street marketing action
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In a very creative and visual action, the brand wanted to show the power of its new night vision system recreating daylight at night. Vehicles passing through the street of one of Amsterdam´s canals were surprised as it passes the street and the facades of houses like daylight lit.
The agency FHV BBDO with BeamSystems were responsible for making this visual illusion reality. To do this, a team of photographers set out to capture images of the street and its buildings to daylight. At night, infrared, these photographs were projected on the darkness of the buildings at passing cars on the street in the dark.
Given the speed of each vehicle, were projecting images on the street that day were simulating the vehicle´s headlights illuminating the whole.
