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MIS 2020, an eXtraordinary experience

MIS 2020, an eXtraordinary experience

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The eighth edition of MIS (Meeting & Incentive Summit) has again, became the meeting point for professionals in the MICE sector. The conference-workshop celebrated an intense day with pre-scheduled appointments with meeting buyers, new formats and trends. The event was attended by 572 participants. Under the theme ‘Be eXtraordinary’, about 572 meeting professionals met at IFEMA Palacio Municipal: 31.93% were buyers (DMC's, travel agencies, events and incentives, associations, OPCs, corporate organisers) and about 150 company-suppliers, 37.25% (destinations, hotels, venues and innovative services).

eXtraordinary meetings

MIS is designed for meeting professionals as a lab to try new trends, experiment with new formats to connect and network, and to discover the suppliers who can help planners to organise the best meetings. One of such formats is the elevator pitch, where suppliers have 30 seconds to capture the interest of the audience about their product or service. The speed networking activity had a high turnout – the business style of “speed dating” between buyers and suppliers where each had a minute to present themselves. Long lines were formed in the central hall for this networking marathon.

Speed networking

The power of experiences

In addition to the ‘Knowledges Dates’ appointments between buyers and suppliers that were held at specific time during the event, all participants enjoyed moments of fun and experimented with different experiences such as the Dragon O by the company Paraddax, a 3D space formed by thousands of pixels and real-time interaction; a giant interactive touch screen by AV media where participants doodled their drawings, and games and handicraft by Trackter.

To keep the crowd awake after a sumptuous lunch, participants were invited to a silent disco by Bailaloloco, dancing to recharge our battery. The onlookers have as much fun watching as those of us who were dancing like crazy! For those who were looking for a quiet and relaxing moment, there was a massage corner by Time for Health and a beauty corner by Jesús Antón.

Jesús Antón Fotógrafo

In 2020 we want to change the world!

At MIS, everyone can start their effort in making the world a better place. We have partnered with Auara to launch a challenge to the industry: convert water consumption in events into an action with a tangible social and sustainable impact. Water in plastic bottles? Yes, but with bottles manufactured with 100% recycled plastic… and if we achieve the goal of 150,000 bottles sold during 2020, we would have contributed to recycling 4,500 kilos of plastic that will become bottles again. The funds collected will go to projects to provide drinking water that we estimate, could change the lives of more than 500 people. Our four-legged friends have returned to MIS with the NGO Abrazo Animal that brings awareness about animal adoptions. The dogs present were available for adoption and they not only brought smiles to many faces but also helped to make networking among the participants more natural.

Abrazo Animal

Learning is always a must

Through the educational sessions, we learned the art of how to access the mind of the audience to capture their attention and transmit our messages with neuroscience; how to create the participant’s journey in our event so that they can live the event as a complete, pleasant, impressive and coherent experience; and some mental training practices to get the best of ourselves as professionals in this sector.

Ben Moorsom

And always, our thanks and appreciations to all…

None of this would be possible without the support of our sponsors and collaborators. So much so we had a new record for participants attendance. This success has however, caused delays at lunch service, who as the organiser of the event, this is definitely our shortcoming in underestimating the number of participants who had stayed for lunch! We thank the catering company, Artigot, for their dedication and quality.

Catering Artigot

Thanks also to IFEMA for the venue; to meetmaps for the event app; to the sponsors Cinesa Business, NH Meetings, to Meliá for sponsoring one of the coffee break areas, and to the two official destinations, Italy and Tenerife.

Thanks to our collaborators AV Medios; Atrezza’s furniture; Artigot catering, the stage built by Grupo Friends; TST electricity installation. Enbex provided wifi to MIS and has extracted data about the event through its heat maps that showed where were the most visited areas, the most visited route and traffic flow; Scena Design provided digital printing of the signage; photos and videos by Jesús Antón; wellness area by Time For Health; the dance activity by bailaloloco and Silent system; the official DMC In & Out; hostesses by Meridiana; lanyards by Zintex; the transportation for buyers by Milo; and hotels such as Meliá, RIU Plaza, VP Plaza España hotels who hosted the buyers, in addition to the Puerta América hotel where the closing party was held.

See you again at MIS next year!



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