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MIS brings out the ‘happy’ side of meetings & events

MIS brings out the ‘happy’ side of meetings & events

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The happiest edition of MIS (Meeting & Incentive Summit) -coinciding with the International Day of Happiness- welcomed 585 participants to do business, connect and learn what Happy Meetings are and how meetings and events can be organized to bring out a smile of satisfaction and motivation in your assistents. A one-day conference-workshop that included education and networking for professionals in the MICE sector and pre-scheduled appointments between buyers and providers.

Held last March 20th at the Wanda Metroplitan in Madrid, the day began with a surprise welcome by C2, the robot of Trackter. Upon arrival, participants were also blindfolded and led through the walkway to the plenary room to kickstart the event. This not only generated a sense of mystery at the start of the event but also act as an ice-breaker and a vote of confidence to trust the staff. The plenary room was designed as an open space decorated with different types of furniture that gave a relax and informal atmosphere. A make-up and photography corner was also set up by courtesy of Jesús Antón, along with simulators and arcade games that generated happy memories and moments. The presenter Sergi Grimau, also helped to keep the participants on “ON” mode with his energy and fun and interactive games.

Happy meetings and also social responsability

Engaging in CSR actions gives happiness and satisfaction. MIS invited several NGOs to participate in the event to also give access to meeting planners NGOs whom they can also collaborate with: Grupo Amás who helps people with intellectual disabilities, Fundación Roncalli Foundation who works on the social and labor integration of people with disabilities; FIEB foundation for the protection of nature and conservation of wildlife; and Abrazo Animal who works to protect domestic animals and drive awareness of animal adoption. Abrazo Animal brought some of their furry friends who were showcased in a fun presentation. This initiative not only brought out the affectionate side of the participants but also helped to facilitate conversations.

New in this edition…

MIS created an area that featured venues and hotel, sponsored by the new magazine EXPLORE, which is published by Grupo eventoplus. International destinations looking to entice meeting planners were also present: France (Partner country 2019), Portugal, Scotland and Israel and Peru along with 17 other Spanish cities.

Dedicated educational tracks and in smaller formats

The private stands in the Wanda Metropolitano stadium not only served as spaces to showcase different exhibitors  who wanted to provide a more experiental and personalised presentation, some of these stands were also used for education in small groups which covered topics by experts such as GDPR, technology, 3D events, hackathons… Associations from the industry such as EMA, AEVEA and MIP also participated in the education programme.

Key sessions in the plenary room included topics on brand experiences by PCMA and SAP, Strategic Meeting Management in collaboration with EMA and AEVEA; Max Fellows from MCI Experience talked about the design of events focused on the assistent and their new needs and Sven Bossu from ESTRO shared how true innovation needs to focus on understanding people’s expectations and how to meet them.

Participants can express their “likes” of the different sessions with smileys, thumbs-up and hearts in real time with a technology by AV Media embedded in the App by Eventscase, which was projected on the screen on the stage.


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