The Barclays Center in New York was transformed last August 7 into a tunnel of prisms and mirrors that led to a large central space bounded with two vaulted structures of 42×25 each, which enveloped the attendees and displayed the contents of the presentation. A scenic assembly that simulated the vault of a cathedral and whose particular altar was a black stage, in whose center a circle of LEDs marked the position of those responsible for Samsung to reveal the details of the new smartphone. As a great protagonist of the stage, a screen of almost 20×20 stole the role of the speaker and showed the visuals, contents and close-ups of the details of the new Galaxy Note.
The contents of the main screen were synchronized and integrated into the visuals and aesthetics of the lateral projections involving the 2,800 attendees in the messages and atmosphere that had been thought for each moment of the presentation.
After the presentation, the attendees moved to an area with more exhibition experiences where designed to get to know the new smartphone in close detail. Divided into eight experiential stations they could go on a tour of the main features and strengths of the Galaxy. For example, to test the new functionality to create custom filters in augmented reality, an illustrator made a live demonstration with an original back of vegetation to see how the creation possibilities works with the S-Pen.