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Terra Consultoría de Incentivos combines a sports event with market research

Terra Consultoría de Incentivos combines a sports event with market research

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The incentives house presents the first Terra Padel Tournament, which will take place on the 12th of September in the Green Canal Golf in Madrid. It will combine this PR event with research about the effectiveness of this type of event.

Padel seems tobe trendy in our industry. After those organised by Kuoni Destination Management and the Costa del Sol Convention Bureau, here comes another example. Terra Consultoría de Incentivos organises one to thank its clients, but will combine the tournament with some market research about the effectiveness of this format, in terms of commercial deals and brand awareness. It will organise a poll with participants and will give the results to all interviewees.

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