The Bacardi Academy offers an intense brand experience
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We all know that rum Bacardi came from Cuba but we didn´t know that the person who founded the brand was originally from Sitges. That is why the brand just chose the Catalan coastal city for its academy.
The Bacardi academy is an exhibition about the brand history which offers different activities about how the rum was produced, the brand´s history, as well as workshops to make cocktails. And of course a lounge bar to just enjoy the product. Previously, this exhibition was set up in Madrid, where it was for a few months.
