The conquest of the Indian market
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No doubt India is one of the best upcoming markets is our sector. But working for this type of customer has some peculiarities that any organizer has to take into account.
Some agencies, such as Creatur, have already chosen this market and saved the cultural differences. When working for the Indian customer, we must never forget the cultural differences when planning every detail, from the menus to be served, to the types of shows to be in attendance. Nor should we overlook the issue of that handle budgets, which tend to be more adjusted to European standards.
