The press conference calling for the interaction
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For the presentation of its new range of skin care products, a brand of cosmetics sector trusted in PowerVote to involve journalists and influencers in the new product and learn more about its properties.
Media attend where the news is, and often calls for release are based on the presentation of a study that claims to have topical content. What if the study we offer is based on themselves, their preferences, consumer trends, achieving to involve them more with the product and the solutions offered? This is what PowerVote proposed: an app specially designed for the 40 journalists who attended the presentation of the product and a study of their beauty habits was created.
The app was preinstalled on iPads that journalists received before welcome breakfast. During the brunch the study questions were launched, the reporters answered through the application, displaying the results in real time as part of the presentation.
The interactive element, with the ability to access through the app to all the details and the presentation itself facilitated journalists to include the new product and its properties in their articles more quickly.
